40 fashion brands to exhibit at Licensing Expo

Advanstar Licensing, organizers of Licensing Expo, the world's largest and most influential licensing industry event, announced that more than 40 fashion brands are confirmed to exhibit at the upcoming Expo. Licensing Expo is taking place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nevada. Chris DeMoulin, President of Licensing at Advanstar, and former President of MAGIC Market Week, has led a focused drive to develop fashion brands at the show. The show floor has been re-merchandised by brand category with The Fashion District serving as a home to fashion and accessories brands looking to grow their business through brand extensions and international distribution. Fashion licensing is the largest sector in the $185 billion licensing market and represents $37 billion at retail. The fashion brands exhibiting will use the show to build a network of licensees, expand international distribution, develop retail exclusives and find brand collaboration partners. Chris DeMoulin, President of Advanstar Licensing, commented: "Like a microcosm of MAGIC Market Week, brands from every segment of the fashion industry will unite at the show to make licensing deals that could change their businesses forever. We are providing a forum in which brands can meet with manufacturers and retailers from all product categories, from housewares, home decor and accessories through to digital apps and consumer electronics." More than 5000 brands will be represented at the show, with The Fashion District premiering Authentic Brands Group properties, including Marilyn Monroe, Judith Leiber, Adrienne Vittadini, Taryn Rose, Hart Schaffner Marx and Hickey Freeman. "We are excited to present our portfolio of fashion and luxury brands as a key exhibitor in the Fashion District of Licensing Expo," said Nick Woodhouse, President and Chief Marketing Officer at Authentic Brands Group.  "Licensing Expo does a phenomenal job connecting best-in-class licensor and licensee attendees dedicated to formulating strong and rewarding business partnership opportunities." Other new and notable brands include Crocs, Da Vinci, Rock and Roll Religion, Nat Nast , ale by Alessandro Ambrosio , Liz Lange , Wize and Ope, AND1, Blue Pearl and ABS by Allen Schwartz . Armand Marciano, Co-owner at ABS commented "As ABS by Allen Schwartz looks to continue to build our brand globally the Fashion District at Licensing Expo will provide us with the platform and the opportunity to connect with the best partners to drive these growth initiatives." Celebrity trainer and innovative fitness pioneer Tracy Anderson will also utilize The Fashion District as the launch pad for the Tracy Anderson brand's global expansion. About Licensing Expo Licensing Expo is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Courtsey: Phangtasia