Kanye West has a reputation for doing New York Fashion Week his own way, and his fourth Yeezy collection for Adidas was as dramatic as ever. Never one to be restricted by the New York Fashion Week schedule, West shuttled editors outside of Manhattan and staged his show on Roosevelt Island in the East River.
The show was running to a Kardashian-West timezone, and so the livestream started at 4.49pm instead of the scheduled 3pm slot (New York time). The almost two-hour wait in the heat proved problematic for the models who were 'dropping like flies' as they attempted to stand completely still as part of a performance art piece.
Model passed out in the heat is given water by man in the audience but no one on the #YeezySeason4 team helps.
Watching editors leave #YeezySeason4 But I feel obligated to watch out for these models and see what else they have to go through.
Is this the show? Waiting until the models collapse one by one?#YeezySeason4 #NYFW Am I complicit? What's going on!
Noooo they weren't ready!!! #YeezySeason4 hnhh.co/abjll
Model Amina Blue struggles with the shoes at #YeezySeason4
Getting to the show was also not without drama, as those with invites were not told the location of the show until mere hours before it started. They were asked to assemble an hour and a half before the show time in Manhattan, and were driven out to Roosevelt Island in New York City's East River on coaches, which many compared to school buses.
There was no front row treatment aboard the Kanye West coaches, as Vanessa Friedman, the Fashion Director and Chief Fashion Critic at The New York Times tweeted: "On the Yeezy bus #NYFW . No snacks. No water. No music. No merch. C'mon Kanye." Kanye West found himself at the centre of a controversy over his models even before the fainting-on-the-runway drama. Earlier this week the singer came under fire for hosting a 'multi-racial women only' casting to find models for his show, posting an announcement on his Twitter account, which said 'multi-racial women only. No makeup come as you are.'
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